SEO LIFE CYCLE
SEO LIFE CYCLE
1.SEARCH ENGINE FRIENDLINESS ANALYSIS
Search
engine optimization (SEO) is the process of affecting the visibility of
a website or a web page in a search engine's "natural" or un-paid
("organic") search results. In general, the earlier (or higher ranked on
the search results page), and more frequently a site appears in the
search results list, the more visitors it will receive from the search
engine's users. SEO may target different kinds of search, including
image search, local search, video search, academic search, news search
and industry-specific vertical search engines.
As
an Internet marketing strategy, SEO considers how search engines work,
what people search for, the actual search terms or keywords typed into
search engines and which search engines are preferred by their targeted
audience. Optimizing a website may involve editing its content, HTML and
associated coding to both increase its relevance to specific keywords
and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of backlinks, or inbound links,
is another SEO tactic.
2. KEYWORD &SITE CONTENT ANALYSIS
Content
analysis or textual analysis is a methodology in the social sciences
for studying the content of communication. Earl Babbie defines it as
"the study of recorded human communications, such as books,
websites, paintings and laws."
3.METATAG & SITE STRUCTURE ANALYSIS
a . Meta Tag & Description Analysis
Also
important is the meta tag and descriptions. We have tremendous
experience in developing the proper meta tags and descriptions.
b. Site Structure Analysis
Believe
it or not, when optimizing your site for google, yahoo and bing, you
are essentially following a series of rules set forth by these search
engines. Our mission is to enable your site to be seen properly and in
its full capacity. In order to do so, we need to follow the rules.
This includes your robots.txt file, google base and yahoo shopping feed,
dynamic sitemap, .xml sitemap, and identification of any additional
issues through google webmaster tools.
4. SITEMAP OR XML CREATION
By
placing a formatted xml file with site map on your webserver, you
enable Search Engine crawlers (like Google) to find out what pages are
present and which have recently changed, and to crawl your site
accordingly.
5.SEARCH ENGINE SUBMISIONS
Search engine submission is how a web master submits a web site
directly to a search engine. While Search Engine Submission is often
seen as a way to promote a web site, it generally is not necessary
because the major search engines like Google,
Yahoo, and Bing use crawlers, bots, and spiders that eventually would find most web sites on the Internet all by themselves.
There are two basic reasons to submit a web site or web page to a
search engine. The first reason would be to add an entirely new web site
because the site operators would rather not wait for a search engine to
discover them. The second reason is to have a web page or web site
updated in the respective search engine.
LINK BUILDING&DIRECTORY SUBMISSIONS,WRITE BLOGS,ARTICLES:
Link
building or web link developing includes the process of creating
backlinks for your website. Backlink means link of a web page from other
websites for a web page. Backlinks are very much beneficial for a
website, higher the no. of backlinks, higher a website ranks in search
engines.
Creating backlinks is a process that keeps on
changing over a period of time. There are many approaches for link
building which work well
1. Directory submission:
There are many online directories which give you the option of
submitting the link of your site relevant to a category among many
categories. This drives traffic and also helps in creating backlinks for
your website.
2.
Social Bookmarking: In social
bookmarking, you submit a web page of your website to let the viewers
allow to view and bookmark your favorite web pages. Through social
bookmarking you can build your presence in the online world and it is
also helpful in promoting your business.
3.
Article Submission:
In this method, you post articles in article submission sites, through
this method not only you get traffic to your site but also backlinks for
your site.
4.
Press Releases : Press release is
another way of building links. You just need to search for good press
release submission sites and submitting the press release on those
sites. This is also helpful in creating links.
5.
Blog Commenting :
Commenting on blogs is also helpful in link building. Through
commenting you can provide the link of your website so that if visitors
find the website of their interest then you will get traffic and also
backlinks.
WEBSITE ANALYTICS& COMPETITOR ANALYSIS:
1.
Website Analytics:
Service offering traffic measurement and interactive reporting for
small and large sites, which includes visitor tracking, navigation
analysis, traffic segmentation
2.Competitor Analysis:
the process of identifying the performance and marketing strategy of
competitive brands or products in the marketplace. In order to plan an
effective marketing strategy, marketers need to know about the
competitive environment and to find out all they can about competitors'
products, prices, communication channels quality, and service so as to
determine areas of competitive advantage and disadvantage.
SEO LIFE CYCLE
SEO LIFE CYCLE
1.SEARCH ENGINE FRIENDLINESS ANALYSIS
Search
engine optimization (SEO) is the process of affecting the visibility of
a website or a web page in a search engine's "natural" or un-paid
("organic") search results. In general, the earlier (or higher ranked on
the search results page), and more frequently a site appears in the
search results list, the more visitors it will receive from the search
engine's users. SEO may target different kinds of search, including
image search, local search, video search, academic search, news search
and industry-specific vertical search engines.
As
an Internet marketing strategy, SEO considers how search engines work,
what people search for, the actual search terms or keywords typed into
search engines and which search engines are preferred by their targeted
audience. Optimizing a website may involve editing its content, HTML and
associated coding to both increase its relevance to specific keywords
and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of backlinks, or inbound links,
is another SEO tactic.
2. KEYWORD &SITE CONTENT ANALYSIS
Content
analysis or textual analysis is a methodology in the social sciences
for studying the content of communication. Earl Babbie defines it as
"the study of recorded human communications, such as books,
websites, paintings and laws."
3.METATAG & SITE STRUCTURE ANALYSIS
a . Meta Tag & Description Analysis
Also
important is the meta tag and descriptions. We have tremendous
experience in developing the proper meta tags and descriptions.
b. Site Structure Analysis
Believe
it or not, when optimizing your site for google, yahoo and bing, you
are essentially following a series of rules set forth by these search
engines. Our mission is to enable your site to be seen properly and in
its full capacity. In order to do so, we need to follow the rules.
This includes your robots.txt file, google base and yahoo shopping feed,
dynamic sitemap, .xml sitemap, and identification of any additional
issues through google webmaster tools.
4. SITEMAP OR XML CREATION
By
placing a formatted xml file with site map on your webserver, you
enable Search Engine crawlers (like Google) to find out what pages are
present and which have recently changed, and to crawl your site
accordingly.
5.SEARCH ENGINE SUBMISIONS
Search engine submission is how a web master submits a web site
directly to a search engine. While Search Engine Submission is often
seen as a way to promote a web site, it generally is not necessary
because the major search engines like Google,
Yahoo, and Bing use crawlers, bots, and spiders that eventually would find most web sites on the Internet all by themselves.
There are two basic reasons to submit a web site or web page to a
search engine. The first reason would be to add an entirely new web site
because the site operators would rather not wait for a search engine to
discover them. The second reason is to have a web page or web site
updated in the respective search engine.
LINK BUILDING&DIRECTORY SUBMISSIONS,WRITE BLOGS,ARTICLES:
Link
building or web link developing includes the process of creating
backlinks for your website. Backlink means link of a web page from other
websites for a web page. Backlinks are very much beneficial for a
website, higher the no. of backlinks, higher a website ranks in search
engines.
Creating backlinks is a process that keeps on
changing over a period of time. There are many approaches for link
building which work well
1. Directory submission:
There are many online directories which give you the option of
submitting the link of your site relevant to a category among many
categories. This drives traffic and also helps in creating backlinks for
your website.
2.
Social Bookmarking: In social
bookmarking, you submit a web page of your website to let the viewers
allow to view and bookmark your favorite web pages. Through social
bookmarking you can build your presence in the online world and it is
also helpful in promoting your business.
3.
Article Submission:
In this method, you post articles in article submission sites, through
this method not only you get traffic to your site but also backlinks for
your site.
4.
Press Releases : Press release is
another way of building links. You just need to search for good press
release submission sites and submitting the press release on those
sites. This is also helpful in creating links.
5.
Blog Commenting :
Commenting on blogs is also helpful in link building. Through
commenting you can provide the link of your website so that if visitors
find the website of their interest then you will get traffic and also
backlinks.
WEBSITE ANALYTICS& COMPETITOR ANALYSIS:
1.
Website Analytics:
Service offering traffic measurement and interactive reporting for
small and large sites, which includes visitor tracking, navigation
analysis, traffic segmentation
2.Competitor Analysis:
the process of identifying the performance and marketing strategy of
competitive brands or products in the marketplace. In order to plan an
effective marketing strategy, marketers need to know about the
competitive environment and to find out all they can about competitors'
products, prices, communication channels quality, and service so as to
determine areas of competitive advantage and disadvantage.
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