Syllabus for Long Term SEO Training

 Each Course - one week

1. Basics Course

• Internet and Search Engine Basics
• Internet Marketing
• Importance of Internet Marketing
• Types of Internet Marketing Methods
• Importance of Search Engines
• SEO is an Art or Science
• How the search engine works?
• Understanding the SERP
• Using Search Operators
• Google Search Engine Architecture
• Search Engine Algorithms
• Google Algorithm Updates
• Page Rank Technology
• Panda Update and its Importance
• Latest Updates about SEO Algorithms
• Google Web Masters Tools

 2.Basic Keywords Research

• Introduction to Keyword Research
• Business Analysis
• Types of Keywords
• Keyword Research Methodology
• Keywords Analysis Tools
• Competition Analysis
• Preparing a Keyword List for Project
• Localized Keywords Research

 Dynamic Website SEO

• Difference between Dynamic and Static Sites
• SEO for Word press (SEO Widgets)
• SEO for Joomla ( Joomla SEO Plug-in)
• SEO for BlogSpot
• How to optimize the Flash Websites

3.Google Adsense

• Google Ad sense Training
• Affiliate Marketing Training
• Google Analytics Training
• Social Media Optimization (SMO) Training
• My space Training
• Creating Buzz Training
• Face book Training
• Twitter Training
• Linked in Training
• Developing Marketing Strategies for SMO Training
• URL Shortening Tools
• Using Tools and Applications for SMO
• Social Bookmarking Training
• Viral Marketing For You tube

4.Reports and Management

• Website Position Analysis in various search engines
• Introduction to Google Analytics in details
• Installing Google Analytics
• Basics of Google Analytics
• Visitors Reports
• Geographic Reports
• Traffic Sources Reports
• Keywords Reports
• Your Goals and Conversions

5.On-Page Optimization (Onsite)

• Basics of Website Designing / Development
• Essentials of good website designing
• HTML Basics for SEO
• Usability and User Experience in Website
• Onsite Optimization Basics
• Importance of Domain Names and Value
• Domain Selection
• Website Structure and Navigation Menu Optimization
• Coding Best Practices
• Filename Optimization
• Title Tag Optimization
• Keywords
• Keyword Density Analysis
• Keywords Research in Various Search Engines
• Meta Tags
• Meta Tags Optimization
• Headers Optimization
• SEO Content Writing
• Optimizing SEO content
• Page Speed Optimization Tool
• Anchor Links Optimization
• Internal Link Strategy
• Iframes / Frames effects on SEO
• Header and footer
• Header optimization with tag line or catch line
• Footer Optimization
• Creating an HTML and XML sitemaps
• URL Rewriting Techniques (301, 302)
• Canonical / 404 Implementation
• HTML Validation using W3C
• Google SEO Guidelines
• Search Engines V/S directory
• Major search engines and directories
• Google Page Rank
• Google Sandbox effect
• Website Architecture
• Hosting Selection
• How the Search Engine works
• Heat map of Home page
• Description
• Creating Robots file
• Creating sitemaps
• Image tag optimization
• Image Importance
• Anchor Text
• URL renaming/re-writing
• Google webmaster tools
• Yahoo Feed Submission

6.Keywords Research and Analysis

• SWOT Analysis of Website
• Target segmentation
• Keyword Research
• Competitor Analysis
• Finding Right Appropriate Keywords.

7.Off Page Optimization

• Submission to search engines
• Introduction to Offsite Optimization
• Local marketing of websites depending on locations
• Promoting Subsequent pages of the website
• Black Hat / White Hat / Grey Hat SEO
• Submission to Relevant Directories
• Linking Building Methodology
• Types of Linking Methods
• Free Links / Paid Links
• Directory Submission
• Blog Submission
• Free Classifieds
• Forums
• Forum Signatures and Commenting
• Press Releases
• Video optimization
• Link Building
• How to promote home page
• Directory Submissions for SEO
• Social Bookmarking
• Local Business Listing (Local SEO)
• Classifieds Posting
• Using Blogs for SEO
• Blog Commenting
• Press Release Submission
• Article Submissions
• Video Submissions
• Social Media Optimization Techniques (Basics)
• RSS Feeds Submissions
• Tracking the Links and Page Rank
• Question and Answers

Course Material:

• PDF Books
• Word documents
• PPT Presentations
• SEO Training Video
• One Domain Name with 250 Mb Web space
• Pen drive of 8 GB
• After training Certificate will be awarded

What You Will Learn:

• Introduction to search engine optimization (SEO).
• How to research and select appropriate keywords to target.
• How to successfully integrate search keywords within your web site copy.
• How to optimize each page of your web site step-by-step.
• How to create effective Page Title Tags.
• How to create an effective and optimized META Description Tag.
• How to create an effective and optimized META Keywords Tag.
• Overview of various important search engines and directories.
• How to submit your site to important search directories.
• How to submit your site to crawler-based search engines.
• An overview of what search engines consider to be "spam".
• Web design elements to avoid ensuring your site is search engine compatible.
• How to monitor your search rankings and site traffic.

Who Should Take This SEO Course?

• Marketing executives entrusted with the responsibility of promoting their company's web sites or clients' web sites.
• Small business owners wanting to learn how to promote their web sites on the search engines.
• Owners of e-commerce sites that want to increase their site's visitor to customer conversion ratios.
• Web site designers wanting to offer search engine marketing services to their clients.
• Search engine optimizers (SEO) or search engine marketers (SEM) wanting to improve their industry skills.
• Webmasters intended to increase traffic of their web sites via search engines.
• Persons interested to learn how to optimize web sites for search engines in preparation for starting their own search engine optimization business or applying for a job as an SEO expert or SEM expert in any organization.